6 best strategies to increase restaurant sales?

What can I do to increase the sales of my restaurant? I’m sure that every restaurant owner asks this question to himself at least once a day. It is difficult for any restaurant owner to get a grip on his business as there are multiple factors that show an impact on the restaurant sales such as seasonality, external competitors, etc.

So, why do restaurant sales go down? The answer is very simple, lack of incoming customers and sometimes the dysfunctionality of the restaurant. One of the main reasons for the dysfunctionality of your restaurant is due to lack of a powerful Point of Sale system. This leads to no sales and no sales leads to shutting down the business. Few restaurant owners find it very difficult to increase their restaurant sales while some seem to do it so effortlessly gaining huge profits. What do you think is that they do which many restaurant owners are clearly failing to do so?

This article will give you an insight on how to increase your restaurant sales using simple and effective strategies. Let’s begin!

1. Optimize your menu:

Take a hard look at your restaurant’s menu. Does it look? Is it too big to handle? Is it well organized? Can a customer easily find what he is looking for in the menu? If not, then you should seriously consider changing the style of the menu.

Your menu should be structured in such a way that it should navigate customers to what they are looking for in a span of seconds. This will encourage them to purchase more which leads to an increase in sales. If your menu is too big, take the unnecessary details out of it and leave out the dishes which are not bringing you profits if necessary.

2. Inventory management:

Inventory is the most important area where restaurant owners 24/7 need to keep an eye on. The shelf life for most of the items in inventory is incredibly short and things can easily escalate here. One can easily lose track of inventory which eventually leads to loss of money, especially for restaurants. A restaurant owner should make sure there's enough stock in their inventory which is sufficient to satisfy the demands of the customers and make sure they’re not over-purchasing. You need a Use Zobaze POS system which comes with a powerful inventory management tool that helps you keep up with the inventory at all hours.

3. Provide complimentary items:

As a restaurant owner, you want to provide just the best for your customers. Only then you can expect them to come back to your restaurant and increase the customer lifetime value. Selling exceptional complimentary items is one of the best ways to so.

Appetizers, deserts, mixed drinks, signature brews, or any other drink or plate that doesn’t involve an entree can be considered complementary. You can even offer entrees to the customer at low prices if they buy multiple dishes or you can create a combo at a discounted price.

4. Delivery/Pick-up services:

Covid-19 has shown a huge impact on the food business. People are opting for home delivery services over dine-in services. And thanks to covid, it became a necessity for restaurants to provide a delivery/pick-up option.

For food delivery, you can tie up with any third-party food delivery service like Swiggy, Zomato, Dunzo, UberEats, etc or you can deliver it by yourself by starting your own delivery service.

For pick-up, you can allot a small space which is enough to fit in the food which is to be delivered and an employee to take care of everything when the customer arrives.

5. Host events:

Hosting events is one of the greatest ways to attract new customers and regular to your business. You can provide discounts on drinks and welcome people to watch a game or any other event or you can partner with a local brand to provide a unique experience to your customers. Hosting events under current circumstances is not a good idea exactly but you can consider it once everything is back to normal.

6. Promote yourself:

One big mistake that most restaurant owners do is that they try to promote their business outside their geographical and expect customers to visit their place. Yes, it is good that you’re even trying to reach the customers outside of your restaurant location too, but what good would it be if you’re leaving out the local customers. Make sure that you target the customers who are within a certain distance from your restaurant location.

Use digital and traditional advertising to reach out to your customers. Advertise in local newspapers, tv ads, etc. You can even partner up with certain reputed organizations and cater your food. Make sure you are heard by the right people and serve them the best.

Having a powerful POS system has become a basic necessity for restaurants across the globe. The days of maintaining long ledgers where you enter every amount of stock left, calculating the profits you’ve made are long gone. The world is digitalized and it is time for you to take a step too. A perfect POS software like Zobaze POS software which is much simpler, easy to use, and faster could help you in the smooth functioning of your restaurant. Not to forget Zobaze has 500k+ downloads and 4.6 ratings in Google Play Store. For any queries or information visit: www.zobaze.com