How to increase sales of a cafe business?

If you ask people how often do they visit a cafe in a week, they would probably say once in a day for sure. A cafe would be the place customers tend to go to have a break on a busy day. Having a delicious cup of coffee and a snack would help them get away from all the stress and the workload. Coffee served in a cafe has a socialization element allowing people to receive more than just a cup of coffee. This is what makes cafes special. As a cafe owner, you must make sure a joyful environment is maintained. This welcomes more and more customers to come to your cafe. Here are few tips we collected over the years that could help your cafe in boosting sales:

1. Place best sellers near counter:

As an owner, you will be completely aware of what your customers like and what they don’t. Place the bestsellers, most popular, and delicious goodies on the counter and make it impossible for the customers to resist them. Who doesn't want to have a bite at delicious food which is right in front of their eyes? It would be even better if the items you place at the counter have just come out of an oven. This way, the customers will tend to buy more than what they actually need, thus leading to higher sales.

2. Brand and research matters:

You may not be a massive retail chain or an international company with a huge reputation, but how you present your business matters the most. While some cafes require spending to improve design and interiors, others can be improved without spending a huge amount of money. There are some paid apps that provide attractive logos at affordable prices. Add focused lighting on the walls, and maintain proper seating arrangements.

3. Install outside stalls:

During event days, set up a temporary stall just outside your cafe. This will help you in breaking long-standing queues. You can sell coffee, cookies, and other treats which can sell within no time at these stalls which leads to a high sales rate. This simple strategy will not only help you in increasing sales but also will make a good impression in the customer's mind and tempts customers to get inside and explore your cafe.

4. Offer free samples:

How can you expect customers to pay Rs.200 for a brownie when they don’t even know how heavily it tastes? Offer a side sample like an extra cup of ice cream, they will be ready to get their hands on it. Some reports state that food samples can increase sales by as much as 2000%.

5. Quality > Quantity:

Like everyone already knows, quality matters over quantity. You don’t have to fill your menu with a whole load of items. Keep it neat and simple, allowing customers to find the item they are looking to taste within no time. You don't have to offer 20 different kinds of green teas, this can make customers overwhelmed and lead to lower sales. Identify the bestsellers of your cafe and focus on them. Get your hands off of the items which are less popular.

6. Reward royalty:

Customers are the ones who can make or break your business. They like to feel special and they like to be rewarded for their loyalty. You can offer rewards for the customers who make regular business at your cafe. Offer them loyalty cards and give every 6th coffee for free or hand out a free cookie for every purchase over Rs.1000. This is a very minute price to pay for gaining a repeat customer.

7. Ask questions:

Don’t just sell out in the dark. Try to interact with the customer. Develpop a conversation. Interact with them. Ask them what are they craving. Then recommend them the bestsellers of your cafe.

You need a Kitchen Display System (KDS) for the smooth functioning of a cafe. Zobaza POS android app comes up with a powerful “Kitchen Display System (KDS)” system which most of the POS systems don’t provide. Not to forget Zobaze has 500k+ downloads and a 4.7 rating in Google Play Store. For any queries or information visit: www.zobaze.com