What is an E-commerce website? What are the advantages of having an E-commerce website?

What is an E-commerce website?

E-commerce stands for Electronic-commerce. An e-commerce website is a software application that enables businesses to manage their website, marketing, and sales. This platform needs to have features that allow customers to find products, a cart feature, and a payment feature that lets them manage their orders.

To explain it in much simpler terms, an e-commerce website is either a single brand or multibrand store where only one particular brand sells and promotes its own products on its website. In the case of an e-commerce website the inventory is owned and also the operations are run by only the website owner. An e-commerce website is a single-vendor website where one store operates the entire business.

Advantages of an e-commerce website:

Here are some advantages of electronic-Commerce.

Reach out to new customers:

One of the biggest advantages of having an e-commerce website is that your business can reach new customers irrespective of your locality. You can use marketplaces like amazon which is used by millions of people across the world. What’s the best part is that you can use marketplaces to target a specific audience for your business.

Easy to create:

You can start an e-commerce website in just a few clicks (if you’re looking for a basic store). There are e-commerce platforms available like Shopify, Squarespace, etc that use pre-made templates to create your business store. And there are marketplaces like Amazon, Flipkart where you can start selling by creating an account.

Cost-efficient:

E-commerce websites have been proven cost-effective in many cases. Most of the e-commerce websites are free to sign-up and some charge as low as $20 per month. They only take a small percentage fee for every item you sell. When you are starting out with your business, an e-commerce website will allow you to avoid large upfront investments like a physical storefront, inventory, payroll, etc. With an e-commerce website, you can progressively build your business as your sales grow.

Sell where your customers are:

Shoppers these days are preferring to buy online rather than going out to stores. E-commerce makes it very easier for shoppers to hit the buy button and get products delivered right to their homes. If most of your customers shop online, then you must be selling online too. E-commerce allows you to meet your customer's shopping expectations.

Customer data insights:

With an e-commerce website, it is very easy to collect, analyze and act on customer data. With all the insights you get through an e-commerce website, you can stay focused on giving your customer the best shopping experience. If you are collecting sensitive customer data, then you must sure that you are protecting that data.

Niche markets:

Niche marketing focuses on specific segments of the target audience that share a common interest. Serving niche markets is very easy when you are using an e-commerce business website. It can be hard for a rare rock collector to find a proper seller. The ease and breadth of the internet make that search a lot easier. If your business serves a niche market, you might find it easier to distribute your products online. Through niche markets, you can reach out to a greater depth of consumers.

How to build an E-commerce website?

1. Find a perfect e-commerce website builder.
2. Choose the best plan.
3. Buy a domain name for your store.
4. Pick your e-commerce website template.
5. Customize your e-commerce template if you want to.
6. Add products.
7. Add different payment methods.
8. Sort out your delivery settings.
9. Preview, test,t and then publish your online store.

Zobaza POS comes up with a unique and advanced feature called “Shopfront” which most of the POS systems don't provide. You can create an online store for your website where customer can place their orders and is very similar to an e-commerce website. As you have read all this way, you must try this feature and I promise this won’t disappoint you. Not to forget Zobaze has 500k+ downloads and a 4.7 rating in Google Play Store. For any queries or information visit: www.zobaze.com